5 Things Recruitment Marketers Need to Stop Doing

5 Things Recruitment Marketers Need to Stop Doing We’ve been writing a lot recently about what to STOP in 2017. Recruitment Marketing is next on my agenda to “trim”. There’s almost too much being done in recruitment marketing. Recruitment leaders are at risk of falling into the 50% wastage marketing model as described by our beloved John Wanamaker. We recently delivered a recruitment marketing webinar and discovered lots of interesting stats from you lovely recruitment marketers: 75% of you say your business has lots to shout about, but you need help getting heard 72% of you say your job adverts dont do your brand justice and need improving 46% say you simply need more time! Wider data sets out there also tell us that 98% of marketers experience conflict every day between departments… Marketing and sales are disconnected I often come across Recruitment Marketing departments who are disconnected from Sales â€" disconnected enough to warrant a (healthy) scepticism. This is often demonstrated by graphs showing community sizes rather than fees generated from marketing activities. Why is recruitment sales and marketing often disconnected? I find that this can be due to a complete lack of understanding (by Sales) of what Marketing is there for. Marketing are often not expected to generate leads, and if they do, Sales sometimes don’t stop cold calling long enough to convert them, or feedback to Marketing on improving the lead criteria. Who cares about your community? I want money! I’ve talked before about the marketing department = colouring-in department (AKA the CiD) and how marketers need to be more integrated in to sales activities â€" and put their crayons down: Tell them who your target clients are â€" seriously, they’ll love knowing and they’ll get super giddy when they see these clients surfing your website and engaging with their content. Give them a budget to generate leads. Even as an IT Director in my younger days, my Commercial Director said “I’ll give you £1 as long as you make me £2!” Put down the cold call and demand a list of warm calls. Stop jumping out of your cave with your club looking for the Woolly Mammoth and start looking to be stroked. Are you so busy chasing that you can’t see who’s looking at you? Get a lead from your marketing department and it’s not worth your time? Feedback and demand better (nicely). Recruitment marketing ROI is about perception and expectation Recruitment marketers need to “get” Sales, generate leads, demonstrate value and get into the thick of growing a business. Recruiters need to “get” that Marketing (with a big and small m) is intrinsically part of the sales process, not simply a pretty logo, website, LinkedIn Recruiter Licence sign off, etc… Recruitment marketers need to STOP So, with my theme of What to Stop being key for recruitment leaders and marketers this year, here are 5 Things I think that you need to stop in 2017… oh and these will be key elements on my Recruitment Marketing Workshop with BlueSky in September in London. Pr… Content… Job Adverts… Press Releases… Recruiters writing blogs… plus lots more!

Six Must-Have Items for the On-the-Go Businesswoman

Six Must-Have Items for the On-the-Go Businesswoman Are you a businesswoman who frequently travels? Believe it or not, you may not be taking essential items with you on business trips. Below are the top seven items that you should always have with you, from a durable suitcase to a portable phone charger. Portable Charger Who doesn’t hate it when your smartphone, tablet, or computer runs out of juice when working on the go? Fortunately, there are plenty of portable USB chargers available on the market to choose from that can suit your needs. Many of them are the size of a pen, which you can easily fit in your suitcase or your suit pockets. Nevertheless, this is an item you cannot live without. Specialty Pens Sure, you can go for a cheap Bic, but there’s nothing more durable than specialty pens like carbon fiber pens. Generally, they are more expensive, but they offer a clean, modern style for any business person and are perfect for work settings. Plus, the last thing you want is a cheap pen to explode in your suitcase, so a carbon fiber pen can offer you the best writing experience. Tablet A tablet can be really useful for any busy business person on the go. These devices have similar functionality to a laptop but are much lighter and easier to travel with. You can get work done on them, watch videos, catch up on industry news, and so much more. Whether you are using your tablet to complete your current work or improve your skills through online courses, there are plenty of things you can do with it. Headphones Whether you are traveling or sitting in your office, having headphones handy can be a great idea. Some people prefer to work with music on but do not want to be rude and play their music out loud. With headphones, this is not an issue. If you are traveling, this will give you something to do on the airplane or train. You can listen to music, Podcasts, or anything else you want to listen to. Business Cards Though a lot of networking is done online nowadays, it never hurts to have a few business cards on hand. After all, you never know who you will meet on your travels. Make sure your business card appears professional and contains your name, title, and pertinent contact information. This will help you make a lasting impression on anyone you may meet. Passport Wallet If you travel internationally for business, you won’t want to be without a passport wallet. This is basically a large wallet that can fit your passport and the items you would put in your traditional wallet, like your ID and credit cards. This is a great way to stay organized and avoid losing your passport or any other necessary personal items. Before You Go Hopefully, with the help of this guide, you can get a better understanding of what you should be packing as an on-the-go businessman. Although you should generally pack light if you’re a frequent flyer heading to business meetings, our suggestions can help you pack more efficiently.

Personal Branding Interview Joel Stein - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Joel Stein - Personal Branding Blog - Stand Out In Your Career Today, I spoke to Joel Stein, who writes for Time Magazine, and has appeared on VH1s I Love the Decade You Tell Me I Love, HBOs Phoning It In, Comedy Centrals Reel Comedy and E! Entertainments 101 Hottest Hot Hotties Hotness. In this interview, Joel talks about how hes crafted his personal brand, remained authentic, how he got his job, and more. Joel, the front-page of your website has a single picture. How does that represent your personal brand? It represents my brand because my brand is lazy, and, after building that website on iweb four years ago, I have no idea how to get back in there and change anything. So I have no choice. Unless I want to pay someone to build a site for me. And my brand is also cheap. I only had a few pictures of myself when I was on iweb, and most of them, like the one I used, were from my friend Arts wedding. But if that photo shows my brand at all, my brand is insanely good looking. Youre quite the authentic figure. Why is it so hard for others to just be themselves? Because they have fear, whereas I have none. Also, Im not very authentic. If I acted like I do in my columns in real life, Id get beat up a lot. Which I do not. My column persona is an exaggeration of my personality plus a little bit of my id. Its not that Im more authentic than other writers; Im just more obnoxious. Plus, in this world of blogging, tweeting and facebooking, I dont think I reveal any more than anyone else. Authenticity is not revealing what you want to reveal; its about revealing stuff you dont want anyone to know. I dont do that. I leave that for crazy people. How did you get your cool job at Time Magazine? What were your favorite articles to write and why? It was total luck. I gave myself two years out of college to find a writing job and couldnt and was about to give up when I found out from a friend on the production end of my old Martha Stewart fact-checking job that Time Out NY was being launched. About a year into that job Josh Ramo, who was a young editor at Time, read my stuff in Time Out and gave me a freelance assignment for Time Digital, which was in 1996, back when magazines like Time Digital existed. I did four stories for him, and he brought me in to meet the editor of Time and they offered me a job. Apparently they hadnt hired anyone in his 20s in decades and were eager to. I was both psyched and bummed when I got the job offer, because I figured Id have to write in a boring Time magazine voice. But I would get paid in money instead of food. So I was torn. Luckily I like money. And telling people I work at Time. My favorite articles to write? I guess ones where I get to go places and see stuff that surprises me. Thats an intellectualized way of saying the ones about porn. When and how did you find your voice as a writer? In college. My first column, my sophomore year, I just ripped off Dave Barry. My second one, I wrote in an exaggerated way of how I talk, plus Dave Barry. By the tenth one I got down to the Dave Barry percentage Im at now, which is just enough to avoid a lawsuit. Whats in your future? Do you see print media remaining strong for the next decade? Anyone who says he knows whats in his future is an idiot. Unless youre on death row. Then you know youre going to fill out legal briefs for the rest of your life until you die of old age. Also, anyone who says print media will be strong for the next decade is an idiot. This is my way of calling you an idiot. So, no, I would not invest my money on print media. Or any media. It could very well be that what I do will become a hobby that none of us are paid for. But I already got a book advance, so I can predict that I will have a book out in February 2012 about learning how to be man. And Im banking on the fact that when print dies, there will be some new thing for me to do. And that all my powerful friends who run print will be running that thing. - Joel Stein is desperate for attention. He grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After a year of fact-checking at various important publications (okay, Readers Digest Books and TV Guide), he got hired as a sports editor at Time Out New York, where they paid him to write sentences. Two years later he lucked into a job as a staff writer for Time magazine. He has appeared on any TV show that asks him: VH1s I Love the Decade You Tell Me I Love, HBOs Phoning It In, Comedy Centrals Reel Comedy and E! Entertainments 101 Hottest Hot Hotties Hotness. After teaching a class in humor writing at Princeton, he moved to L.A. at the beginning of 2005 to write a column for the Los Angeles Times and work as a sitcom writer. He still contributes to Time and whatever magazines allow him to.

How I Am Building My Business From Bali - Classy Career Girl

How I Am Building My Business From Bali You cant possibly forget youre in Bali when monkeys show up to inspect the co-work space. Semi-weekly one or two of them will travel the block up the street from their Sacred Monkey Forest to have a look at the funny humans on their laptops. Co-working spaces are popping up around the world to meet the needs of digital nomads. These places are set up to anticipate every requirement you’ll have while  working remotely. When I stumbled upon this one on my trip to Ubud in Bali last September I immediately started planning ahead. I’m here now and working on my online business for three months. How I Work Internationally From a Co-working Space You start by paying a monthly fee, which varies depending on your needs, then you can spend the hours you need at the space accessing their high-speed wireless. Internet around the rest of the island is a frustratingly slow. We have a quiet room (no chatting or taking skype calls). There are other reserved rooms for conference calling or recording podcasts or videos. The space is open 24/7 although there are set hours where the front desk is staffed and the raw foods café is open. When I arrive in the morning there are always 30 or more people set up and working around the long tables. Fans are blowing the building is wide open to the breezes and everywhere you look you are surrounded by the  verdant jungle of Bali. What I Am Learning I’ve picked up some new knowledge by attending the weekly skill share sessions given by member volunteers. A few that stood out for me were: charisma (for public speaking), using AdWords for Google and marketing essentials. We have a check-in each Monday morning. I was truly impressed by the over one dozen projects that were put out for review and updates this past week. They ranged from retail to coaching, marketing and tech freelancers who, when they explain what they do I had NO understanding whatsoever. It’s really energizing to hear so many entrepreneurial ideas here. We also share our expertise â€" all you need to do is raise your hand and ask. I had someone work with me on my homepage this week who is a real marketing genius from Dublin. Related Post:  The Top 6 Travel Destinations That Are Calling Me Back I never realized how many individuals would be here from all over the world. I’m an “empty-nester” who doesn’t need to stay at home to care for children. The ones who arrive alone like I did quickly make friends, all you need to do is introduce yourself to a few people and soon you will be comparing notes with new friends at the raw foods café in the back garden. How You Can  Work From Bali Too If you want to try this out and you are not currently in a great coaching program like CRP (Corporate Rescue Plan with Anna Runyan) which I am, I suggest you find an accountability-mate. Or find out first if the co-working location you are going to has a paid coaching program. The one here in Ubud has a very appealing program, they even set you up in a nearby hotel to help you acclimatize.   Everyone acknowledges the necessity of having some structure to keep your work moving forward and it empowers you to say no when the beach or pool are calling to you. All the temptations are here! We can’t behave like tourists (all of the time). Yes, we are working and grateful to be implementing our ideas and sharing our gifts with the world. But the days off even half days off are supercharged with the brilliance of the beauty here in Bali. The abundance of natural splendor is matched by the sacred energy that you feel and can observe every day as the Balinese attend to their daily offering and blessings. It’s a constant reminder to thank the earth for providing us with food and life.   I love it here. It’s a very unique place and Ive never felt like this anywhere else. I am filled with gratitude for having the courage to create an online business. Where will you find me next? I’ll be spending the summer in the mountains of Colorado.

Tips on Writing for a Magazine in Resume

Tips on Writing for a Magazine in ResumeIf you're getting ready to write for a magazine, you know how important a good resume is. In order to make sure that your resume is polished and prepared for publication, you will want to practice putting it together by reading and polishing a magazine resume template.The only problem with practicing writing for a magazine resume is that you won't always be able to check out the material for accuracy. While you may be able to have someone from the magazine proofread your resume, this is very difficult if they are on assignment or doing a lot of revisions. So how can you prepare to write for a magazine?To start off, get the resume you want to get written for into a word processor and take a look at the cover page of the resume. You'll want to make sure that it has the correct spellings of the names and numbers of all the people who should be contacted for interviews. After you have the cover page done, you'll need to turn it into a full resume. This is a bit more challenging than just using the cover page to write out the information, but the practice will help you get it down quickly.If you know someone who works in the magazine, ask if they can write the resume for you. Many magazines use freelance writers, so this could be a great way to work with them. They might not be able to give you free resume services, but if you are at all serious about getting a resume or job done, this could be a good way to help you out.After you've worked on putting together the resume and if it is ready, then it's time to submit it to the magazine that you want to work for. The best way to submit the resume is to use an online submission service that makes it easy for you to do so. Make sure that the magazine you are applying to can accept the file, too.Once the magazine accepts the resume, it should be formatted correctly and ready to go for the interview. Your job as the applicant is to make sure that your resume looks like it was put tog ether by someone who really cares about their job. Doing this will ensure that they hire you for the job.With the right attitude, and resume, you could get hired even if you don't have the perfect cover letter. But you will have the best chance of landing the job if you put together a decent resume. That means you'll have to write an article that includes both the skills you have, and the areas where you need to improve upon.In order to get hired for a magazine, you must be well-written and professional. It doesn't matter what your actual job title is, if you want to get published, you'll need to make sure that your resume looks professional, is well-organized, and tells the reader a little bit about yourself.

10 Benefits of Temping - CareerAlley

10 Benefits of Temping - CareerAlley We may receive compensation when you click on links to products from our partners. I had temping jobs also. I liked the flexibility. There was no asking for time off; you just didnt work. Todd Barry Temping may have been seen as a less attractive option than permanent work in the past, but the economic downturn of the last two years has re-shaped the job market landscape; while we continue to see growth in new jobs, companies are remaining cautious and temp jobs have started to overtake permanent roles in terms of popularity. We have found that while there are more jobs out there now than in recent months, there are also more people applying for these jobs. So, if youre struggling to find a permanent job or dont want to tie yourself down to one role for a long period of time, temping could be the answer. 1. Youre in control One of the biggest benefits of temporary jobs is flexibility. YOU are in control of your career and its far easier to take career breaks and fit your job around your life. Although not having a fixed job may be scary at first, its easy to become addicted to the freedom of doing temporary work when you want. 2. Learn new skills Different companies use different systems to get the job done, even if theyre doing the same work. For example,IT jobs have hundreds of different computer programmes to contend with,sales jobs utilise different databases and evencatering and hospitalityjobs andretail jobs have different ways of dealing with customers. By spending time temping across various roles you can learn new skills and see how different companies operate, making you far more employable and really enriching your CV. 3. Experience counts And that brings us on to experience. If you manage to work on a couple of contracts with respected companies, youll find it immediatelymakes your CV more impressive and could mean the difference between ending up on the Yes or No pile. 4. Network, network, then network some more Its not what you know, its who you know. Although not entirely true, there is something to be said for building up contacts. Whether its for references or meeting like-minded people who may be able to help you further down the line, temping can really lengthen your contacts book. 5. A foot in the door Some jobs are far more competitive than others. Following our totaljobs.com Barometer report into the jobs market, we found that each of ourcustomer services jobs was receiving an average of 41 applications. Ouch. And this was closely followed by secretarial jobs, retail jobs,transport jobs and catering jobs. If youre looking to break into these competitive industries then a temporary job could be a very important foot in the door. 6. All work and no play Temp work allows you to take more time out for yourself. And recent reports have shown that more UK workers than ever before are suffering with work-related stress. Happiness in a job has never been more important to us and a temp jobcan help you to gain perspective. 7. Youre still protected Its important to remember that as a temporary employeeyou still have rights and are entitled to benefits like sick pay, holiday allowance and regular pay. You are also expected to be given the same quality of working conditions as your permanent colleagues. 8. Im leaving on a jet plane If you want to experience a new culture then you can always think big and look to jobs outside of the UK. For example, if you have experience in engineering jobs or construction jobs thenMiddle East jobs may appeal for a change of pace. And the best thing is, if you change your mind its only a temporary position so you wont harm your career. 9. What now? Thinking of a career change later in life? Or are you a graduate or school leaver undecidedwhich career path to take? A temporary job can answer some important questions before you take the plunge. 10. Onwards and upwards Dont forget, if you are after something more permanent, many temporary jobs can lead to permanent positions, particularly if you prove yourself to be invaluable to the company. Never turn down a good temp role just because you want a permanent contract you never know where it might lead Article courtesy Total Jobs, a based job search board with over 93,000 jobs across more than 4,900 companies in the UK. This is a Guest post. If you would like to submit a guest post to CareerAlley, please follow these guest post guidelines. Good luck in your search. Joey Trebif

Six Tips for Professional References - Sterling Career Concepts

Six Tips for Professional References Six Tips for Professional References Many job seekers struggle with professional references. Who should be included, what should be revealed, when should they be presented to hiring agents? These six tips will help you identify the most effective way to create professional references and use them in the job search. 1. Context: Select contacts of a professional nature, not those whose relationship with you is faith, community, sports, or club-based. Those relationships qualify as personal references. 2. Verify: Contact each reference in advance to ask permission and note preferred contact information, usually a telephone number. 3. Aware: Forward a copy of your current resume and job target to each reference so they can frame their comments accordingly. 4. Guard: Do not share until asked and at least after the first interview. Don’t offer information prematurely as you don’t want your contacts bombarded with too many calls or emails. 5. Appreciate: Send each of your references a handwritten thank you note for their assistance. Also let them know once your job search is complete, and that you’ve accepted a new position. 6. Connect: Nowadays, LinkedIn recommendations are just as important as “live” references. Maximize your profile by asking past managers, colleagues, and clients for recommendations. A Bonus Tip: Beyond the obvious suggestion of seeking out professionals with strong and clear communication skills, job seekers should be open to prior colleagues and employees in related areas with whom you interacted professionally, not just past supervisors. The best reference is not always your direct supervisor. For instance, colleagues with whom you worked closely on a large project will have valuable “in the trenches” knowledge about your strengths to which a supervisor isn’t always privy.